The Effect of English Usage on Student Purchase Interest
Keywords:
influence, English, purchase intentionAbstract
The use of English as an international language in the public sphere is currently quite widely used, especially in terms of marketing a product. The number of products in English today is quite influential in students' buying interest. The purpose of this study is to describe the reasons behind the use of English vocabulary in buying interest in a brand, product name, and advertisement of food menu writing or product name. Then to find out the reasons about the influence of English in naming a brand, product, and advertisement among Malang State Polytechnic students. The research methods conducted in this study used quantitative and qualitative methods. The data in this study were obtained through questionnaires using Google form and interviews to students. This research shows that the reasons and also the influence of using English in a brand, product name, and also advertisements in the buying interest of Malang State Polytechnic students.
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